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水果和蔬菜包装趋势

水果和蔬菜包装趋势

水果和蔬菜包装的发展不再只是保护A点和B点之间的产品。它是将包装变成微型店内广告牌,吸引消费者的注意力并推动销售。包装设计师不断提出新的想法,让水果和蔬菜从货架上下架,所以我们觉得是时候进行概述!

 

趋势1:轻松自如

消费者更容易购买新鲜产品,无论是烹饪还是外出吃零食。换句话说,包装越容易,产品销售就越好。那么如何使水果和蔬菜包装尽可能简单?一些种植者将他们的水果和蔬菜与配料和食谱一起包装,因此消费者可以购买一个可以随时使用的完整食品包。另一个很好的例子是将水果和蔬菜包装在单个容器中,非常适合在外出时享用快捷方便的小吃。

 

趋势2:看着我!选我!

消费者习惯于预先包装好的生活方式。他们购买的几乎所有产品都涉及开放产品以供消费的仪式。汤有纸盒和罐头,糖果包裹着鲜艳的颜色,衣服从不离开商店,没有袋子…产品和包装一样关于产品质量。因此,当没有包装时,消费者可能会感觉与产品脱节。水果和蔬菜经销商似乎已经赶上了这一点,并且越来越多地将他们的产品包装在华丽的袋子和纸盒中,使它们更具吸引力,有趣和开胃。

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